Southern beeblossom is a late bloomer…literally. Fuzzy, reddish-pink buds open in the evening as delicate white four-petaled blossoms. They turn pink the following day and then wither away.
Southern beeblossom occurs naturally along roadsides and in pinelands, open woods and sandy fields. It flowers spring through summer and attracts a wide range of small pollinators, including moths and bees.
Source: Florida Wildflower Blog